The firm advises networks, entrepreneurs and franchisees in establishing, reviewing and managing franchise systems, combining legal analysis, commercial understanding and economic scrutiny of the engagement. Support is calibrated to the circumstances of the deal and the identity of the represented party, with strict attention to conflict-of-interest management.
01Advising networks and building franchise systems: The firm advises networks in the design, structuring and expansion of the franchise system. Includes designing the franchise framework, drafting franchise agreements, master agreements, operational annexes, oversight mechanisms, brand-use provisions, reporting rules, enforcement mechanics and provisions to maintain network consistency and commercial standards.
02Complex franchise structures: Drafting and reviewing different franchise structures, including unit franchise, area and regional franchise, area development agreements, master franchise, exclusive franchise, operator and management arrangements, and hybrid models. The analysis focuses on aligning the legal structure with the business model, the investment size, the required level of control and the network's expansion capacity.
03Representing and reviewing contracts for franchisees: The firm advises entrepreneurs and franchisees before signing with an existing network. Includes reviewing franchise fees, royalties, term, extension options, territorial exclusivity, supplier purchase obligations, sales targets, competition restrictions, required investments, exit terms and personal undertakings. The aim is to understand up front the economic and legal risk and improve the position before signing.
04Trademark protection and trade secrets: A franchise network relies on brand, goodwill, operating method and trade secrets. The firm structures the IP framework, trademark use, confidentiality obligations, restrictions on the use of information, protection of methods, suppliers, recipes, procedures and sensitive commercial information. Where relevant, includes trademark filing and contractual provisions to prevent unauthorized brand use.
05Crisis management, disputes and exit strategy: The firm advises networks and franchisees in disputes involving breach of agreement, failure to meet targets, unauthorized brand use, prohibited competition, termination, franchise cancellation, transfer of rights or branch sale. Focus on managing the legal and commercial risk, considering an agreed resolution or preparing for litigation as needed.
